Popular Gifting Trends For 2024

Popular Gifting Trends For 2024

In the world of corporate gifting, things are always changing, and new trends are popping up all the time — but luckily for you, our team of trend forecasters has been staying on top of it for you! In this blog post, we’re sharing the most popular gifting trends every company needs to know for corporate gifting in 2024.

From going green with sustainable products, to supporting small businesses, to pampering recipients with self-care goodies and unforgettable experiences, to the top tech gadgets and accessories, we’ll explore it all. 

Whether you’re thinking about sending client appreciation gifts, or awesome custom swag boxes for employees, or need some cool ideas for how to make your conference more interesting — keep reading! We’ve got all the top gifting trends you need to know this year. Let’s dive in!

Trend #1: Gifts with Sustainable Products

In recent years, there’s been a big shift in attitude towards sustainability and the environment. And corporate gifting is no exception! More and more folks are paying attention to the kind of products they use, the types of businesses they associate with, and how those have an effect on the environment. Companies are catching on, and that’s why one of the most popular corporate gifting trends for 2024 is sustainable gift boxes. 

So, how do you make your next corporate gifting project more sustainable? Here are a few easy, actionable tips for going green this year: 

  • Eco-Friendly Packaging: Ditch the plastic and go for eco-friendly packaging materials like recycled paper and biodegradable branded packaging options
  • Reusable Swag: Opt for cool company swag like custom tote bags or reusable branded water bottles that encourage reuse and recycling 
  • Support Sustainable Businesses: Commit to sourcing gifts from businesses with sustainable practices and avoid products that could be harmful to the environment   

By jumping on the green gift train, companies show they’re not just about business but also about making the world a better place. 

 Need some ideas for going green?

Check Out These Sustainable Brands

Trend #2: Supporting Small Businesses

In the world of corporate gifting, supporting small businesses has skyrocketed to stardom — making it one of the top corporate gifting trends for 2024! People are all about championing local economies, nurturing entrepreneurship, encouraging inclusivity, and being a force for good. And they expect the companies they work for to do the same!

When considering unique corporate gift ideas for the next time you’re sending employee gift boxes or client appreciation gifts, consider these points about supporting small businesses: 

  • Unique Products: Make your corporate gift boxes stand out from the crowd with small-batch, artisanal products from small businesses — your recipients will be delighted to receive something truly special and unique
  • Small Business Stories: Small businesses often come with amazing backstories, showcasing the passion and unique journey behind their products. Sharing these stories with recipients creates a deeper bond and shows how committed companies are to authentic and meaningful businesses.
  • Inclusivity: Show your commitment to diversity and inclusivity by including products from business owners of all kinds, like Black-owned businesses, LGBTQ+ owned businesses, AAPI-owned businesses and more. After all, your recipients are from all walks of life — so the gifts you give them should reflect that, too! 

When companies rally behind small businesses, they’re not just scoring unique gifts for clients and employees — they’re also giving local economies a high-five! 

Need some inspiration? Check out our

Small Business Spotlight

Trend #3: Self Care Gifts

We live in a crazy, fast-paced world, so it’s really no surprise that self-care has become a top priority for most folks! Work/life balance, mental health, physical activity, taking care of your overall well-being — all of these self-care concepts have been embraced in recent years, and are increasingly normalized (and even celebrated!) in the workplace.


That’s why health, wellness, and mindfulness have emerged as a top corporate gifting trend in a lot of 2024 holiday gift guides. So if you haven’t already, go ahead and hop on the self-care and wellness train, because we’ve got a feeling this trend is here to stay — and we are here for it! 


Thinking of ways to inspire a little self-care through your next corporate gifting campaign? Here are some ideas to consider:

  • Luxurious Spa Products: One of our favorite luxury corporate gift ideas is surprising your recipient with the gift of a spa day — without even leaving the comfort of their home. Bring the spa to them with luxe products like scented bath salts, high-quality skincare, and artisanal soaps. Discover our collection of spa gifts for more inspiration!
  • Mindfulness & Meditation Gifts: Inspire mindfulness with thoughtful gifts like meditation cushions, guided meditation apps, stress-relief products, coloring books, and more. It’s all about helping recipients find their inner peace and dialing down the stress in their lives. Check out our collection of wellness gift sets for more ideas!
  • Fitness and Health: Support your employees’ health and well-being with gifts that inspire health and fitness! This could include fitness trackers, yoga mats, resistance bands, branded headphones, healthy snack subscriptions, or gym memberships. After all, healthy employees = happy employees!

By dishing out these self-care goodies in their corporate gift game, companies are showing they care about the well-being of their clients and employees.

 Need some ideas for going green?

Check Out These Sustainable Brands

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Trend #4: Experience Gifts

One of the most popular corporate gifting trends in 2024 is allll about experience gifts. You know, gifts that are centered around a special experience or activity for your recipients to enjoy. 

Research has shown that gifts that are designed around a specific experience can bring you and the recipient closer — even if you don’t directly experience the gift with your recipient. It’s all in the psychology of gift-giving!

Experiential gifts are so special because they’re so much more than just “stuff” — they can play a key role in spreading joy, fostering connection, and encouraging bonding. Which is so refreshing in today’s world! 

Typically, our corporate clients pair special events and activities they’re planning with a custom corporate gift to complement or enhance the experience they’re trying to create. Here are some ideas for your next experiential gifting campaign:

  • Personalized Experiences: Are you surprising your clients or employees with tickets to a baseball game or cooking class? Instead of sending them an email with details, send a fully custom, on-theme gift box to get them really excited! 
  • Company Retreats: Planning a company retreat in a special location? Whether it’s a chic mountain escape or a seaside getaway, welcome attendees in style with curated gifts like custom t-shirts and custom sweatshirts! Include all the essentials they’ll need during their stay to show you’ve thought of all the details.

In a world full of stuff, it’s these special moments that mean the most. So, experiential corporate gifting is definitely a trend that’s here to stay.

Need some inspiration? Check out our

Small Business Spotlight

Trend #5: Tech Gifts and Gadgets

Did you know 41% of people prefer tech gadgets over other products in corporate gifts? So, it’s no surprise that tech gifts and gadgets are one of the most popular gifting trends, especially for custom gifts for tech executives!

Tech accessories like wireless chargers, branded speakers, tracking tags, and branded headphones are some of the best corporate gift ideas because they really have it all: they’re useful, there’s lots of opportunity for branding and customization, and they add a touch of luxury to client appreciation gifts and gift boxes for employees. 

 Need some ideas for going green?

Check Out These Sustainable Brands

Trend #6: High Quality Swag

Step aside, branded pens and lanyards. High-quality swag is all the rage this year!

It’s no secret that company swag has gotten a bad rap in the past. Whether it’s an outdated mousepad or a cheap, flimsy pen that barely has any ink, it’s no wonder swag sometimes feels a little… blah.

But there are SO many ways to step up your company swag! After all, swag is one of the top trending gifts in 2024 — especially for employees and teams.

There are all kinds of swag items to offer, from tote bags to custom socks to branded mugs, so it can be challenging to know where to start. But when it comes to what swag to give in 2024, you definitely want to focus on high-quality products when possible. Think of things like custom logo blankets, branded luggage, branded speakers, logo cutting boards.

Need some inspiration? Check out our

Small Business Spotlight

Trend #7: Custom Mailer Boxes

If you know us, you know we’re alllll about branded packaging. From custom gift boxes to branded gift box sleeves to custom stationery — we do it all. After all, premium packaging is one of our top gifting tips and is truly what makes a GOOD corporate gift!

One of the latest trends we’ve noticed is an increase in the popularity of customized mailer boxes. Custom mailer boxes, also known as shipping boxes, are typically cardboard boxes that are custom-dyed or floodprinted.

Often representing a company’s logo or brand colors, custom shipping boxes are a great way for brands to increase brand awareness, improve customer experience, AND reduce costs. Now that’s a win-win-win!

Check out some examples below of custom mailer boxes we’ve designed for clients in the past!

 Need some ideas for going green?

Check Out These Sustainable Brands